Blue Line supports Red Cross Christmas Aid

Blue Line update

At Blue Line, we believe the holiday season is about more than gifts – it’s about care, community, and meaningful action. That’s why we proudly support Red Cross Christmas Aid, helping vulnerable families both here in Denmark and in some of the world’s most challenging hotspots.

“Supporting Red Cross is something I truly care about. At Blue Line, it’s important to me that we give back, both here at home and abroad. Together with our customers, colleagues, and partners, we can make a real difference for families in need.”
Niels Pedersen, CEO & partner, Blue Line

Our customers, colleagues, and partners join the effort

By engaging with Blue Line, our customers, colleagues, and partners are joining us in making a real difference. Families in Denmark receive grocery gift cards or festive food packages, allowing parents to prepare a proper holiday meal and give their children a joyful celebration. Globally, our support contributes to life-saving aid where it’s needed most.

Creating lasting impact

Being part of Blue Line means being part of a company that takes social responsibility seriously. Together, we help ensure no child is left out this Christmas and that families in need receive care and dignity. And of course, Blue Line will continue supporting Red Cross in 2026, making every contribution part of a lasting impact.