1. Our privacy policy

We process personal data and have therefore adopted this privacy policy that describes how we treat your personal data. We are focused on protecting private data according to current legislation. Our privacy policy applies to all of Blue Line’s activities. 

You can always find the current version of the policy on this website. When you visit our websites, you agree to the terms of this privacy policy and our cookie policy. 

2. Contact details

Blue Line is the data controller for processing the personal information we have collected and received about you. Our contact information is: 

Blue Line A/S

Kappa 8, 8382 Hinnerup, Denmark

Contact person: Niels Pedersen
Telephone: +45 8678 5000
E-mail: info@blue-line.com 

Org no.: 26990181

If you have questions about our processing of your information, please feel free to contact us. 

3. We process the following personal data

In order to make our service better and to ensure quality in our products and solutions, we use data when you seek work with us when you work with us and when you visit our website. This specifically applies to ordinary personal data. We do not disclose your personal information to third parties, unless you give separate acceptance thereto and/or it serves as a part of our cooperation. 

Our digital solutions are based on different technologies for the purpose of ensuring user-friendliness and security.  These technologies can automatically collect data to be able to offer the best possible solution, either directly by us or by a third party on our behalf. Cookies and analysis of clickstream data are examples of this, cf. our cookies policy.

In addition to the information collected automatically, we process the data that users actively have given us. This can be e-mail, phone number, address, etc. It can also be data you share with us through social media; eg. through comments on our updates, by registering for newsletters or by contacting us, eg. our customer support.

4. What do we use your information for?

We collect and store your data in connection with a particular purpose, or other legitimate business purposes. This happens, for example, when we need:

• Customising of content in digital solutions
• Implementation of the orders as ordered via mail, tel., web forms or chat
• The opportunity to digitally participate in customer surveys, competitions, prize draws, etc.
• Archive of registered products and the related personal information
• Order processing and communication related to your order or any other queries
• Confirmation of your identity in communication with us
• We may contact you via the contact information that you have provided to marketing, sales, advertising and analytical purposes
•  We may target offers and campaigns to individual customers based on behavioural history and demographic data combined with third party solutions and data.

We delete your personal data when no longer necessary for the purpose of our collection, processing and storage of your data. The period depends on the nature of the information and the background for storage.

We may target offers and campaigns to individual customers based on behavioural history and demographic data, combined with third-party solutions and data. This involves profiling within the meaning of Article 4(4) of the GDPR. We carry out such profiling only where you have given your consent (Article 6(1)(a)), and it does not produce legal effects concerning you or similarly significantly affect you. You may object to this profiling or withdraw your consent at any time, after which we will stop it.

We only process your personal data where we have a legal basis to do so under Article 6 of the GDPR. Depending on the situation, our legal basis is: (a) your consent (Article 6(1)(a)), for example for marketing, newsletters and non-essential cookies; (b) performance of a contract with you, or steps taken at your request before entering into a contract (Article 6(1)(b)), for example to process and deliver your orders; (c) compliance with a legal obligation to which we are subject (Article 6(1)(c)), for example bookkeeping and reporting to public authorities; and (d) our legitimate interests (Article 6(1)(f)), for example to operate, secure and improve our website and to manage our customer relationships, where these interests are not overridden by your rights and freedoms. Where we rely on legitimate interests, you may contact us for more information about the balancing we have carried out.

The retention period depends on the nature of the information and the reason we store it. As a general rule, we retain order and customer data for as long as the customer relationship is active and thereafter for the period required by the Danish Bookkeeping Act (currently five years from the end of the relevant financial year); job-application data for up to six months after a recruitment process ends, unless you have consented to a longer period; and newsletter and marketing data until you withdraw your consent or object.

We may share your personal data with categories of recipients such as our IT, hosting and software suppliers, payment and logistics providers, and our marketing and analytics partners such as Google and LinkedIn. Where these recipients process personal data on our behalf, they act as our data processors under a written data processing agreement that meets the requirements of Article 28 of the GDPR and may only process the data on our documented instructions.

If we disclose your personal data to business partners and stakeholders, for example, to use for marketing purposes, we obtain your consent and inform you about what your data will be used for. You may object to this form of disclosure at any time, and you may also refrain from marketing requests in the business registry. We will not obtain your consent if we are legally required to disclose your personal information, such as for part of reporting to an authority.

Where we transfer your personal data to recipients in countries outside the EU/EEA (third countries), we ensure that the transfer is subject to an appropriate transfer basis under Chapter V of the GDPR. This means the transfer takes place either to a country covered by an adequacy decision of the European Commission, or on the basis of appropriate safeguards such as the European Commission’s Standard Contractual Clauses and/or the EU-US Data Privacy Framework. You can obtain a copy of the safeguards we rely on by contacting us using the details in section 2. Where no such basis is available, we will only transfer your data to a third country on the basis of one of the derogations in Article 49 of the GDPR, such as your explicit consent. 

5. Your rights

You have the right to access the personal data that we process about you. By writing to us (at the above address), you may request access to the personal data we have stored about you, including the purposes for which the information is collected. We will comply with your insight request as quickly as possible. Access may be limited for the protection of other persons’ privacy, trade secrets and intellectual property rights. 

You have the right to request correction, additional processing, erasure or blocking of the personal data we process about you. We will comply with your request as quickly as possible, to the extent that it is necessary. If we – for one reason or another – cannot accommodate your request, we will contact you.

You have, under specific circumstances, the right to have limited processing of your personal information. Please contact us if you wish to restrict the processing of your personal data.

You have the right to receive your personal data (information relating to yourself, which you have given us). If you want to use your right to data portability, you will receive your personal information from us in a commonly used format. Please contact us if you want to take advantage of data portability.

You have the right to ask us not to process your personal information. You may object to our disclosure of your data for marketing purposes. If your objection is warranted we will make sure to cease the processing of your personal data. 

If the processing of your personal data is based on your consent, you have the right at any time to withdraw your consent. Your withdrawal will not affect the legality of the treatment that was completed before you withdrew your consent. A withdrawal of consent may have consequences for further cooperation between you and Blue Line. 

When you contact us with a request to have your personal data corrected or deleted, we will investigate whether the conditions are fulfilled and implement, in such a case, changes or deletions as soon as possible. Please contact us if you wish to revoke your consent.

You may write to us in order to make use of one or more of the above rights. We will respond to your request without undue delay and in any event within one month of receipt, in accordance with Article 12 of the GDPR. If your request is complex or we receive a number of requests, we may extend this period by up to two further months and will inform you of any such extension. 

6. Possible consequences of not providing personal data

If you are required to provide information about yourself to us, then it will appear where we collect the information. If you do not want to provide the personal information we request, it may result in us not being able to provide the services you request.

7. Safety

Our processing of personal data is subject to our procedures for treatment safety and risk assessment. We have implemented internal rules and procedures for the maintenance of appropriate security from the time when we collect personal data until deletion.

8. Questions and personal contact

If you have any questions about this privacy policy or the way we process your personal data, you are always welcome to contact us using the details in section 2. We have not appointed a Data Protection Officer, as we are not required to do so under Article 37 of the GDPR.

9. Appeals to the supervisory authority

If you are dissatisfied with our processing of your personal data, you can complain to the Danish Data Protection Agency: the Danish Data Protection Agency, Carl Jacobsens Vej 35, 2500 Valby, Denmark.

10. Updating our data privacy policy

The Blue Line is obliged to comply with the fundamental principles of the protection of personal data and data protection. We therefore continously review this policy to keep it updated and in compliance with applicable principles and laws. We may update this policy from time to time. Significant changes of the policy will be published on our website along with an updated version of the policy.

Any changes we may make to this policy in the future will be published on this page and may be sent to you via e-mail.

Last updated August 10, 2026.