Blue Line’s DNA,
vision, mission,
and values

The foundation of Blue Line is our three core values:
Listening, Thinking, and Creating

What is Blue Line’s DNA and what can you expect?

At Blue Line, our DNA is built on a fundamental truth: exceptional IT solutions begin with understanding. For +35 years a deep understanding our customer’s needs have been our guiding light. This DNA informs everything we do – from the first conversation with a client to the ongoing support provided through the entire process.

Core values

The foundation of Blue Line is three core values: Listening, Thinking, and Creating.

These values help guide decisions, actions, and interactions with customers, partners, and colleagues alike.

Listening

Actively listening to customers is integral to our business, seeking to comprehend their challenges and goals. By genuinely understanding perspectives, we can provide solutions that make a difference in our customer’s operations.

Thinking

Innovation and creative problem-solving are at the heart of our approach. Constantly exploring new ways of thinking to develop products, nurture customer relationships, and foster a collaborative work environment.

Creating

Through listening and thinking, we create quality and value for our customers. From product development to customer service, we deliver excellence while setting industry standards that exceed expectations.

Our vision

Blue Line aims to be the global leader in high-performance IT solutions for demanding environments. To be the trusted partner for organizations facing complex technological challenges, setting industry standards in customer service, technical support, and value creation.

We envision our solutions becoming synonymous with uninterrupted performance, empowering customers to push boundaries. By staying at the forefront of technology and understanding evolving customer needs, they are able to succeed and achieve ambitious goals.

Our mission

Blue Line’s purpose is to provide dependable IT hardware solutions for the world’s most demanding environments, designing, manufacturing, and delivering products that balance innovation with reliability. Customers come to us expecting guidance, support, and tailored solutions for unique challenges.

Through attention to detail, quality control, and commitment to excellence, these solutions exceed performance standards. Translating customer needs into practical, efficient solutions drives success and serves as the backbone of customer operations, whatever the environment.

Quality and sustainability

Our commitment to quality and sustainability extends to every aspect of our business.

Select your industry

At Blue Line we have a specific area for Pharma IT. We think you might be interested in that. If not, keep exploring our Industrial IT.