Privacy Policy

Our privacy policy applies to all of Blue Line’s activities.

1. Our privacy policy  

We process personal data and have therefore adopted this privacy policy that describes how we treat your personal data. We are focused on protecting private data according to current legislation. Our privacy policy applies to all of Blue Line’s activities. 

You can always find the current version of the policy on this website. When you visit our websites, you agree to the terms of this privacy policy and our cookie policy

2. Contact details

Blue Line is the data controller for processing the personal information we have collected and received about you. Our contact information is: 

Blue Line A/S

Kappa 8, 8382 Hinnerup, Denmark

Contact person: Niels Pedersen
Telephone: +45 8678 5000

Org no.: 26990181

If you have questions about our processing of your information, please feel free to contact us. 

3. We process the following personal data

In order to make our service better and to ensure quality in our products and solutions, we use data when you seek work with us when you work with us and when you visit our website. This specifically applies to ordinary personal data. We do not disclose your personal information to third parties, unless you give separate acceptance thereto and/or it serves as a part of our cooperation. 

Our digital solutions are based on different technologies for the purpose of ensuring user-friendliness and security.  These technologies can automatically collect data to be able to offer the best possible solution, either directly by us or by a third party on our behalf. Cookies and analysis of clickstream data are examples of this, cf. our cookies policy

In addition to the information collected automatically, we process the data that users actively have given us. This can be e-mail, phone number, address, etc. It can also be data you share with us through social media; eg. through comments on our updates, by registering for newsletters or by contacting us, eg. our customer support.

4. What do we use your information for? 

We collect and store your data in connection with a particular purpose, or other legitimate business purposes. This happens, for example, when we need:

  • Customising of content in digital solutions
  • Implementation of the orders as ordered via mail, tel., web forms or chat
  • The opportunity to digitally participate in customer surveys, competitions, prize draws, etc.
  • Archive of registered products and the related personal information
  • Order processing and communication related to your order or any other queries
  • Confirmation of your identity in communication with us
  • We may contact you via the contact information that you have provided to marketing, sales, advertising and analytical purposes
  •  We may target offers and campaigns to individual customers based on behavioural history and demographic data combined with third party solutions and data.

We delete your personal data when no longer necessary for the purpose of our collection, processing and storage of your data. The period depends on the nature of the information and the background for storage.

If we disclose your personal data to business partners and stakeholders, for example, to use for marketing purposes, we obtain your consent and inform you about what your data will be used for. You may object to this form of disclosure at any time, and you may also refrain from marketing requests in the business registry. We will not obtain your consent if we are legally required to disclose your personal information, such as for part of reporting to an authority.

We will obtain your consent before we disclose your personal data to business partners in third countries. If we pass your personal information to third-party partners, we are confident that their level of privacy protection will meet the requirements we set out in this policy under applicable law.  We provide data processing requirements, information security and fulfillment of the rights you have in relation to, for example, to oppose your profile and file a complaint with the Danish Data Protection Agency. 

5. Your rights

You have the right to access the personal data that we process about you. By writing to us (at the above address) you may request access to the personal data we have stored about you, including the purposes for which the information is collected. We will comply with your insight request as quickly as possible. Access may be limited for the protection of other persons’ privacy, trade secrets and intellectual property rights. 

You have the right to request correction, additional processing, erasure or blocking of the personal data we process about you. We will comply with your request as quickly as possible, to the extent that it is necessary. If we – for one reason or another – cannot accommodate your request, we will contact you.

You have – under specific circumstances – the right to have limited processing of your personal information. Please contact us if you wish to restrict the processing of your personal data.

You have the right to receive your personal data (information relating to yourself, which you have given us). If you want to use your right to data portability, you will receive your personal information from us in a commonly used format. Please contact us if you want to take advantage of data portability.

You have the right to ask us not to process your personal information. You may object to our disclosure of your data for marketing purposes. If your objection is warranted we will make sure to cease the processing of your personal data. 

If the processing of your personal data is based on your consent, you have the right at any time to withdraw your consent. Your withdrawal will not affect the legality of the treatment that was completed before you withdrew your consent. A withdrawal of consent may have consequences for further cooperation between you and Blue Line. 

When you contact us with a request to have your personal data corrected or deleted, we will investigate whether the conditions are fulfilled and implement, in such a case, changes or deletions as soon as possible. Please contact us if you wish to revoke your consent.

You may write to us in order to make use of one or more of the above rights. We will investigate whether this is possible and provide you with an answer as soon as possible. 

6. Possible consequences of not providing personal data

If you are required to provide information about yourself to us, then it will appear where we collect the information. If you do not want to provide the personal information we request, it may result in us not being able to provide the services you request.

7. Safety

Our processing of personal data is subject to our procedures for treatment safety and risk assessment. We have implemented internal rules and procedures for the maintenance of appropriate security from the time when we collect personal data until deletion. 

8. Questions and personal contact

You have the right to access the personal data which we process about you. By writing to us, you can request access to the personal data we have stored about you, including the purposes for which the information is collected. We will comply with your request as quickly as possible.

9. Appeals to the supervisory authority

If you are dissatisfied with our processing of your personal data, you can complain to the Danish Data Protection Agency: the Danish Data Protection Agency, Borgergade 28, 5. sal, 1300 Copenhagen K, Denmark. 

10. Updating our data privacy policy

The Blue Line is obliged to comply with the fundamental principles of the protection of personal data and data protection. We therefore continously review this policy to keep it updated and in compliance with applicable principles and laws. This policy may be changed without notice. Significant changes of the policy will be published on our website along with an updated version of the policy.

Any changes we may make to this policy in the future will be published on this page and may be sent to you via e-mail.

Last updated October 26, 2023.